Choosing your own mailer size has been heavily streamlined by the USPS. When it comes to a direct mail campaign, the last thing you want to do is reinvent the wheel. We do this using variable data printing (VDP). We can design a mailer addressing each recipient by name, using images or content that are tailored to the interests of the individual customer. In today’s digital world, the personalization of direct mail has the power to stand out from all the other emails and online advertisements that bombard people daily. Personalized direct mail is more effective because it helps to build relationships with customers, as well as increase engagement and response rates. Does your message speak to your target demographic? While your direct mail campaign may be intriguing, it’s ultimately designed to communicate to a large audience. The only thing between your direct mailing and the recycling bin is relevance. Needless to say, our goal is to keep our clients’ direct mail out of the recycling bin for as long as possible! Here’s how we help you design a mailer that works. In my mind, every piece of mail thrown into the recycling is a lost opportunity.Īt Bluegrass, our business is modeled around thoughtful, engaging mail. Direct marketing needs to connect with the audience. It’s obvious when I get a piece of direct mail in my mailbox whether anyone put any thought into how it speaks to me, how it feels in my hands, its shape, and the look of the design. We get a lot of mail and some of it’s either too generic or ambiguous to make us want to actually read it.
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